16
Jan/102
Jan/102
SEO and The Time Factor
Most of us know that Time is almost #1 factor in everything living in the universe. Definitely it is not only #1 factor of everything around the web technologies but it is the base fundamental foundation of it all. (I believe).
When it comes to "time", you may think of these question tags:
when?
How long?
Since when?
How fast?
It could be difficult to fulfill these questions to be answered from both sides. Search Engine Crawler and Web Development. Next generation Crawlers has been set to rank the fastest loading pages. So your answer should be "Yes, I am fast." or "yes, my loading time is a lighting speed." just few Milli seconds.
- Faster, make it load fast .. really fast.
Already sparky, These are the #1 requirement in the mind of the Search Engine leaders when they cashe/crawl a website. Begining of this year 2010 Google is beating Bing and Yahoo combined and all because of the speed of Search Crawlers. Many website (slower) will disappear from the SERPs of the 1st page of Google others (quicker) will rise up.
- Average time on site.
Let your website visits take as long as it can be in order to show the SE trackers/watchers that your website carry the information the customer are looking for. Usually, visitors will stay if you answered all of the conversion questions by "Yes".
These are two quick conversion questions:
"Why am I here on this web page?" and "How will I get this product or service? - payment method, delivery and warranty". - At anytime your website should be always exist. It is not enough if your site up-time running is 99.9% it must be 100%. Your website should never go down at any moment, ever.
So what makes a website loading faster? we are not talking about the homepage only but the entire website content. Usually, website pages are consisting of these elements: Text, Images, Videos, Flash, Java, Meta Codes, Apps, Databases, Ajax tools and other special codes such tracking and ping tools. All together must load faster.
Thereafter, how you guarantee that your website is meeting Search Engine required loading speed? here are few of factors that will make your website as fast as it should be:
- Hosting: Your website hosting should near to your customer's zone.
If you think of moving your hosting server from overseas to North America just because your majority customers are in the US; this maybe Not enough. - Hosting again: All your website content must be in one location.
All website content (i,e, Text, images and video) should be hosted in the same server. - Avoid Slow Java applets.
- Avoid Flash as much as possible.
- Yeah, smaller images sizes and shorter pages text-wise.
- Clean up your Meta Tags.
The SEO Caveman Time is gone years ago. No more Keyword, description meta tags are required to rank any website, So do not waste your time writing them. - Gzip method
- Load Balance
- Data Base driven content
- Simple and shorter code
The new Algorithm Google Caffeine is a real time web crawler that is focused on real time results. That mean quicker indexing and more priority to fresh content. This tells us that Google is also looking to give better points or rankings to quicker load time.
Google have also added a Lab section in the webmasters account which shows your sites performance. The section provides details of your websites load time speed and also points you in the right direction of how to speed up your sites load time speed.
Google Caffeine Sandbox is gone, that tells me that Caffeine is already running in most Data locations. (Google is No more need webmasters advices)
Here is an article from Google about Site performance
6
Sep/090
Sep/090
Checklist for Google Ranking Factors
Checklist for Positive Google Ranking Factors
• On Page Google Ranking Factors
- Keyword / Key phrase in URL
- Keyword / Key phrase in Domain Name
- Keyword / Key phrase in Title Tag
- Keyword / Key phrase in Meta Description Tag
- Keyword / Key phrase in Meta Keyword Tag
- Keyword / Key phrase in H1, H2 and H3 Tags
- Keyword / Key phrase in Bold and Strong Tags
- Use of Keyword / Key phrase in content
- Prominence of Keyword / Key phrase in web page code
- Keyword / Key phrase in Alt text for images
- Use of Keyword / Key phrase in Anchor text
- Good Internal Navigation tree like structure
- No Broken Links all Links should be valid
- Less than 100 links on a web page
- Use of HTML Sitemap link it from all pages
- Use of XML Sitemap
- Use RSS Feeds
- Effective use of Robots.txt file
- Validated coding of WebPages’s as per W3 standards
- Less File Size of web page
- Use hyphens to separate keywords in URL’s
- Avoid excess use of Java Script
- Promote use of CSS for coding
- Use off page CSS and Java Scripts
- Avoid long URL’s
- Freshness in content changes
- Frequent updates for web pages and site
- Site Age
• Off Page Google Ranking Factors
- Back links from quality web pages
- Back links from relevant sites
- Back links from pages with high Page Rank
- Back links with keyword in Anchor text
- Back links from do follow sites.
- Back links from different IP Address
- Back kinks from big or branded sites
- Age of page from were back link is coming
- Frequent change in Anchor Text
- Popularity of referring page
- Position of the link
- Age of back link
- Get site listed in Dmoz.org
- Get site listed in Yahoo Directory
- Get site listed in Wikipedia
- Get site listed in other reputed directories
- Submit site to classified directories
- Get back links from Social Media sites
- Submit frequent articles to article directories
- Submit press release frequently
- Increase site and web page traffic
- Increase CTR
- Decrease bounce rates of site
- Increase time spent on page and site
The above are the positive factors that help to boost up the ranking if done properly or as per the said guidelines. So also its very important to keep in the mind the negative factors to keep avoid from getting the site penalized or banned by Google. Below is the list of negative factors or Black Hat practices.
Checklist for Negative Google Ranking Factors
• On Page Google Ranking Factors
- Over Optimization
- Over use of Keywords in Title tag
- Excess inclusion of Keywords in Meta Description Tag
- Repetition of key phrases Meta Keyword Tag
- Over use of H1 tags
- Keyword Spamming in the content
- Irrelevant use of keywords in Alt tags
- Presence of Broken links
- Improper redirects
- Excessive interlink linking
- High Keyword density
- Too frequent updates site
- Dynamic URL’s
- Excessive Java Script
- Over use of Flash Images
- Use of Frames
- Hidden Text
- Single pixel Links
- Gateway, Doorway pages
- Cloaking
- Duplicate content
- Stealing images from other sites / blogs
- Improper Robots.txt file
• Off Page Google Ranking Factors
- Traffic Buying
- Link Buying
- Involvement in Link Farms
- Linking to Bad sites
- Domain Hijacking
- Excess of Link Building
- Links from irrelevant sites
- Back links from banned or penalized sites/ directories
3
Aug/090
Aug/090
Search Engine Optimization
"I wish my website to be in the first page of the major Search Engines."
Some website owner who did not lubricate his web pages!